Category: Marketing

Vital Business Ritual: Being Thankful

In an era of entitlement, it makes a lot of sense to look the other way & practice something different. If you tag a real Thank You to something you are grateful for, they feel it. People can sense sincerity. I believe the benefits run deep on having an attitude of gratitude. It can calm the nerves, and maybe even lead to some health benefits.

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Executive’s Guide to Marketing: Controlling the Social Media Chaos

To preserve the important idea of Authentic Engagement with Real People, you need a Social Media System. … a system that will allow you to control the chaos of social media. You will have peace-of-mind knowing that efforts are being managed and coordinated by one person (or potentially a team of people for large organizations) – and that all efforts will be aligned with corporate marketing objectives.

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Are You the Boss Who Hates Social Media?

If you’re an executive and you’re resisting social media as a means to further your business goals – you need to change that perspective. Whether you’re targeting consumers of businesses – in the end your business deals with people – and those people use social media (or at least a growing percent of them do and will). It’s time to embrace this big ugly beast called social media – and invest in a simple game plan to engage with your customers and advance your business goals.

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Why Ad & PR Agencies Are Failing – and SURPRISE! It Has Nothing To Do With Social Media

There’s nothing worse that being in an executive meeting, reviewing the marketing spend, comparing it to revenue goals, and feeling alone. What happened to your Agency – your Agent that is supposed to be that extension of your team; nowhere to be found when the heat is on. Now that’s the ticket that is killing today’s agencies.

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Learn About Our Solution Packs

Our team works with clients to listen, research and analyze, make recommendations and then actually execute the plan. CXO Vantage is different because clients receive the attention of seasoned executives who roll-up their sleeves in the execution of the program. Our revenue model includes project-based fees and ongoing retainer fees, depending on your needs. Learn more here

Where are you in the Business Lifecycle? Read more below:

Phase I: Initial Concept

Phase II: Start-up

Phase III: Growth

Phase IV: Mature

Phase V: New Product/Market Expansion

Phase VI: Decline

Phase VII: Exit