Explanation of Service

CXO Vantage can assist you in understanding your market opportunity and how best to take advantage of the opportunity.  The market and product analysis will provide you with a knowledge of your market size, growth rate of the market, competitors within the market, competitors pricing and product strategy, and a SWOT analysis of your offering within the market.

Tasks and Tactics –

  1. In order to gain a complete understanding of your product position and value proposition, CXO Vantage will interview your sales people, engineers, customers and marketing team.
  2. CXO Vantage will obtain information related to your competitors including pricing, marketing information and future product plans to help you better determine your competition’s capabilities within your marketplace.
  3. CXO Vantage will perform market analysis both domestically and internationally including current market size, market growth rates, future market growth, and a list of major customers within the market.
  4. CXO Vantage will perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis related to your product and the market in which it is positioned.

Deliverables –

  • Comprehensive product analysis.
  • Competitive Landscape report.
  • Market Analysis
  • SWOT Analysis

Purpose and Utilization of Deliverables –

The market and product analysis can be used to determine pricing, sales plans, marketing plans, and plans to enter into new geographies and markets.  It can also assist in engineering features into the product.  It will assist in determining services and customer relations.